So you've heard about this C.S.R. (Corporate Social Responsibility) thing and perhaps you're even sympathetic towards it.
But the fact remains that the economy is a shark pool and you've got nothing to give away for free, right?
Step 1: Find your own way
First of all, there is no single way to approach C.S.R.
Every business is different and so are the ways of incorporating C.S.R. into it.
Step 2: Build strong networks
One of the key aspects of CSR is that it strengthens resilience and the way it does that is by building strong networks.
A single tree is easily felled by the storm, a forest will withstand.
Step 3: Do not do it alone
Therefore the third step in incorporating CSR into your operations is to find partners who share your visions, your ethics, and your plans.
Don't go it alone, find companions; at the very least, get some outside help to start with.
There are plenty of consulting companies around who can help you with their experience, in either sustainable, environmental, or economic sustainability.
Trianon Scientific Communication can help you with the three of them. This is quite handy as they are interconnected!
Step 4: Speak about it
Finally, the fourth step is to talk about it. Let the world in general and your business partners in particular, know that you've embarked on that journey.
Share your experiences, both positive and negative, and learn from each other.
At Trianon Scientific Communication, we believe that
The key to success in integrating C.S.R. in your corporate D.N.A is to be able to communicate about sustainability while implementing sustainable communication practices.
What does it mean? That means that you need to engage your stakeholders outside and inside your organization and be transparent about your success and step-backs.
Should you now feel that after this article you're none the wiser as to what exactly this CSR thing is, stay tuned!
In the meantime, you could:
read our blog articles,
subscribe to read our future articles to go a little deeper into the subject matter,
or just give us a call, to make a first pre-diagnostic about your C.S.R. maturity.
Comments